Businesses have evolved from traditional type to modern and digital business industries. Essentially, the older types also have the conventional ways of obtaining customers while the latest ones are using the functions of the Web.
These days, plenty of men and women are using the web to obtain information about things that they want to purchase. And one of these web-based systems is social media with Facebook and Instagram as the most popular platforms. Because of this, it would truly be advantageous if a business would utilize these web-based tools or systems for their marketing and advertising campaigns.
Overview of Influencer Marketing
Influencer or influence marketing is a marketing strategy that is valuable if you want to thrive in the modern-day business. Basically, it is a marketing method that uses the influence from people or groups with the purpose of sharing favorable information about a certain industry, increase internet presence, obtain customers, and ultimately gain profit. Based on a particular survey conducted by a specific company, “millennial clients” purchase items after knowing or hearing from people who are highly influential for them. Basically, that survey shows how powerful influencer marketing can be.
Description of an Influencer
Influencers are people who may be able to influence the customers’ buying decision due to its long-formed credibility. Nevertheless, everybody must be aware that influencers do not exist only as marketing tools but also men and women who decided to go social on the web to establish relationships or simply connect with others.
Two Major Types of Influencers
Influencers basically have two categories, the macro influencers and micro influencers. Macro influencers are individuals with at least 100,000 followers in a social media platform like the famous celebrities although some online personalities have started with few followers until they became macro influencers in a short span of time. The good thing about this type of influencers is that they can cover a large group of audience and a higher level of professionalism which are very important in business.
Micro-influencers, on the other hand, are men and women with 1000 followers on Instagram or various social media networks. These groups are still establishing relationships with people (followers) and are trying to get them engaged.
But the advantageous component of micro influencers lies on its affordability and the high possibility of reaching a new audience of different niches. In addition to that, many businesses prefer this strategy because many followers/consumers may believe that they are real people on the web.
Which Should it Be – Macro Influencers or Micro Influencers?
The truth is, your decision must be according to the needs of your business. But whether macro or micro, you will be doing a good, modern-day marketing strategy.